Building a Modern Football Club Brand From the Inside Out

I operated as the conductor behind Angel City’s brand engine. I help define the season theme, built the campaign architecture, and created integrated briefs that connected community insight to revenue priorities. I led cross-functional alignment, reviewed and refined copy, guided visual direction, and oversaw execution across social, matchday, email, and paid. My role was to keep the work cohesive, intentional, and consistent week after week.