Do it for the fans.
With the launch of his 3rd signature shoe, Russell Westbrook went back to his hometown and hung out with fans and talked about basketball and the inspiration behind the shoe. Part of that activation was an Ask Me Anything with Russ on the @JUMPMAN23 Instagram account. Fans submitted questions while he took over the account for launch night.
I got to bring the concept to life and workshop exactly how Westbrook could add his own flavor to the livestream.
⟵ Check out the full video.
One of my proudest career moments is when I was at adidas running the US Football social account.
The main brand value was being authentic to the target consumer. adidas already had a monster Sports Marketing roster which you will get a glimpse of below, but there was an untapped tactic that nobody had done yet. If you know football or follow any sports media in general, then you recognize the name. @RealDockery has been a highlight mainstay with his unbelievable catches and football videos. I was already a fan before being in that role but saw an opportunity to collaborate with Dockery and create some amazing content and further authenticate the brand in the football space. He has gone on to work on other brand campaigns with adidas Running and adidas Training and has worked out with dudes like Odell Beckham Jr, Stefon Diggs, and JuJu Smith-Schuster to name a few.
adizero Spike Cleat Lauch
Athletes: Alvin Kamara & JuJu Smith-Schuster
Concepting + Art Direction + Copywriting: Matt Holguin
